A strong brand can work wonders for a new or existing business. Beef up your brand and watch how everything else seems to fall into place. Here are some time-tested ideas to get you on the right track with your branding.
1: Know Your Audience
Getting to know your audience is more than just studying up on simple demographics like age, gender, relationship status, and interests. It is moving on to knowing what they like to the point of predicting how they will respond to the latest trends.
Once you know your audience well enough to predict how they will think, you’ve moved to the next level and can adjust your brand accordingly. You’ll be able to get ahead of the latest news and position yourself in the correct way to appeal to them.
1: Describe What You Do
Sometimes people need things explained to them a few times before they fully understand. If you have a product where it isn’t immediately clear how it will benefit a customer, you need to take the time to lay the foundation for them. This can be hard to do with just images and text.
One simple solution is to use an explainer video that will lay this foundation for you. Idea Rocket Animation makes killer informational videos that use a combination of illustration and explanation that engages users and solidifies a brand in minutes.
2: Know Your Values
You have to get clear on your company’s values in order to project that through your brand and image. This can be more difficult than it sounds, and sometimes a roundtable discussion with your most trusted business partners is in order.
How your company acts in the public realm is largely dictated by its values. If you don’t have these sorted out yet, it will show in the way that your company does business daily.
3: Know Your Goals
Have a clear understanding of what your goals are, not just for the next quarter or two, but for the long-term. Jeff Bezos of Amazon has stated that his goals are very future forward and he is always thinking with a long-term vision. That long-term vision can translate into meaningful short-term goals that you can take action on and base your brand around.
4: Personify Your Brand
Your company needs to be more than just some paperwork you filed with the state you live in. It needs to become its own person, with a voice, attitude, and belief system. Spend time thinking about how you want your business to come across to potential customers and then convert that to blog posts, snaps, and Instagram videos.
5: Stay True to Your Brand
Consistency is key when it comes to creating the right business image. You don’t want to say one thing one day, and contradict yourself the next. By being consistent you establish trust with your audience and they will come to rely on you as a source of steadiness and poise.
It can be tempting to modify your brand to suit an immediate need, or to try to capitalize on a current trend. See if there is an angle that will let you keep your brand image intact while still making the most out of the opportunity. The short-term gains are not worth the long-term effect it will have on your brand.
Everything you do with your business either enhances or detracts from your image. Always keep your brand in mind when you are making business decisions, and it will all turn out great!